In research report, Why we give, a feeling of social conscience was the most widely-cited reason to give to charity. Whatever type of charity work they supported, 96% of people said they felt they had a moral duty to use what they had to help others – a sentiment very much rooted in their personal values and principles.
Having the power to improve the lives of others is, to many people, a privilege, and one that comes with its own sense of obligation. Acting on these powerful feelings of responsibility is a great way to reinforce our own personal values and feel like we are living in a way that is true to our own beliefs.
